Ron Nichols

First 2 Day – Optimizing ProSelect for IPS
Second 2 Day – The Portrait Sales Formula

Description

Join Ron Nichols for two days of sales, projection presentation, and workflow techniques using the industry’s leading sales and presentation software. ProSelect has quickly become the top choice for portrait and wedding photographers for sales presentations that create more impact and higher sales.

DAY 1

Optimizing ProSelect for IPS

  • The five ProSelect working modes
  • Toolbar and options
  • Optimizing preferences
  • Editing, sorting, cropping
  • Photoshop Actions
  • Image Sets
  • Price List Setup
  • Slideshow tips
  • The Template Manager – organizing templates
  • Creating and editing templates
  • Accessing TX Plus graphics
  • Creating Styles
  • Single image auto-create books
  • Smart filtering
  • Final production

DAY 2

Layouts and Albums – Design ease with ProSelect

  • Design possibilities with ProSelect
  • The Template Manager – organizing templates
  • Creating and editing templates
  • Importing PSD overlay images
  • Automatically changing overlay text
  • Accessing TX Plus graphics
  • Creating Styles
  • Styles outside of the box
  • Setting up book definitions
  • Single image auto-create books
  • Smart filtering
  • Designing pages in ProSelect
  • Final production

Ron will take you step-by-step through understanding and using this powerful software. Users may bring computers, but note-taking is suggested along with the computer work.

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Days 3 & 4

For two days Ron Nichols will take you inside in-person sales with a systematic and practical approach to portrait and wedding sales presentations. He will take you step-by-step through the process of selling wall portraits, gift portraits, albums, image boxes and extra products for maximum profit. You’ll learn systems that will allow you to guide customers to decisions in a timely manner. Ron will show you how to remain in control of the presentation even when customers want to lead you astray.

You’ll talk product offerings, sales of printed products vs digital files as well as ways to integrate both into your workflow. ProSelect will be used during the class, but the concepts presented will to applicable regardless of your software.

Role playing, drilling and practice with classmates, will give the tools optimize your sales and customer experience.

  • The pre-session consultation
  • How to sell the wall portrait and wall groupings
  • Efficient time management while selling
  • Overcoming Objections
  • Selling additional products and frames
  • Closing the sale without a hard sell